How You Will Benefit
The average person speaks up to 16,000 words per day. Are your words meaningful or meaningless? A PBS Benchmark study based on the following statements indicates just how much better best-of-the-best organizations compare when it comes to communication:
“Communication flows effectively from upper management to employees.” The best-of-the-best exceeded the benchmark by 13 percent.
“When good or bad things happen at my company, employees hear about it in a timely manner.” The best-of-the-best exceeded the benchmark by 17 percent.
“My supervisor/manager keeps us informed about our organization’s plans.” The best-of-the-best exceeded the benchmark by 14 percent.
“Managers and supervisors in my organization seek the opinions and thoughts of the employees who work here.” The best-of-the-best exceeded the benchmark by 16 percent.
“I am clear on my organization’s goal and future direction.” The best-of-the-best exceeded the benchmark by 15 percent.
Clearly, the best-of-the-best organizations excel at communicating with their employees. But how do you know which messages are most important for leaders to communicate? There are a multitude of specific messages to communicate but they can be organized into four general categories:
1.“I have a vision for the organization.”
2.“I have the skills to carry out that vision.”
3.“I know and care about you.”
4.“I want to help you.”
